2010 Largest Assisted Living Providers

While stormy economic conditions buffeted theanother 18 percent to 692 in 2010. And finally,
business last year, indicators now point to smootherAdCare Health Systems, based in Springfield, Ohio,
sailing ahead. As businesses in nearly every U.S.remains a smaller provider at 231, but that reflects a
sector struggled to stay afloat last year, assisted38 percent increase over the prior year, and the
living was the buoy in the choppy waters. Steadycompany recently announced raising $2.5 million to
demand for quality services helped keep companiesfund acquisitions.
stable-even if accompanied by a hiatus from majorMore Stable Times Ahead
mergers and acquisitions."The fact that we'll be able to point to this time
As businesses in nearly every U.S. sector struggled toperiod-the worst economic downturn in our
stay afloat last year, assisted living was the buoy inlifetimes-and say that our industry weathered it
the choppy waters. Steady demand for qualitypretty well and even continued to grow is significant,"
services helped keep companies stable-even ifsays Granger Cobb, president and co- CEO of
accompanied by a hiatus from major mergers andEmeritus Senior Living.
acquisitions.The past two recessions hit assisted living hard, and
Now, as economic forecasters allude to the end ofmany providers at the start of 2009 were concerned
the "Great Recession," companies like this year'sthat the stalled housing market, depleted stock
Largest Providers are poised for growth, some ofmarket earnings, and high unemployment among the
which is already underway. Forty-two of thoseadult children of potential residents could cause
companies (60%) that made the 2010 list reportoccupancy rates to plummet. Instead, after modest
increases in licensed assisted living resident2008 rate declines and a rent growth slowdown to 2
capacity-though much of that growth was inpercent from 2.9 percent in 2008 and 4 percent in
single-digit percentages. Another 16 of the top 702007, the needs-based component of assisted living
companies maintained their size, while just 12seemed to trump economic concerns. Move-ins could
reported losses.be postponed but only for so long.
Here's a look at Assisted Living Executive's 2010By second quarter 2009, signs of stabilization began
Largest Providers, and the business environment,to emerge, followed by a slow but upward trend,
transactions, and trends that landed each company asays Robert G. Kramer, president of the Annapolis,
spot.Maryland-based National Investment Center for the
Top Players Hold SteadySeniors Housing & Care Industry (NIC). While national
In 2009, no assisted living providers merged norunemployment still hovered at a troubling 10 percent
acquired any other complete company. However,in January, Kramer says he's cautiously optimistic
while most deals were small, the year did produce aabout the future, especially since the industry saw its
few large portfolio acquisitions and considerablelargest absorption rate in the third quarter of 2009
reshuffling. The biggest gains and losses were amongsince the first quarter of 2006- 1,400 assisted living
the biggest players and occurred through simple salesunits in the top 30 urban markets and slightly
and acquisitions.stronger in the top 100 markets.
For the first time since Assisted Living ExecutiveThose statistics suggest that the overall picture is
began compiling this annual Largest Providers list,much rosier for assisted living than for other real
Sunrise Senior Living, based in McLean, Virginia, noestate sectors, including multifamily, hotels, and
longer sits at No. 1. The company, now No. 2, had nooffices, Kramer notes. "Basically, we are seeing
new building starts and sold off about 9 percent ofoperators holding the line with regard to rates," he
its assisted living capacity (about 2,896 units) lastadds. "We certainly are seeing more concessions out
year. Its biggest transaction was a portfolio of 21there, but at the same time, those concessions tend
communities in 11 states to Milwaukee,to be very much market-specific, property-specific,
Wisconsin-based Brookdale Senior Living for $204or even unit-specific."
million, but Sunrise also sold smaller portfolios toStill, move-in delays due to economic factors have
regional providers, such as Baltimore-based Brightviewamplified a trend already developing
Senior Living (The Shelter Group), which purchasedpre-recession-residents tend to be older and frailer,
two of Sunrise's New Jersey communities.says Jim Moore, president of Moore Diversified
The Sunrise downsize has made Seattle-basedServices and author of "Strategic Forecast," published
Emeritus Senior Living the nation's largest assistedin Assisted Living Executive's January/February 2010
living provider. Emeritus acquired 2,221 new licensedissue. The result is heightened opportunity in
assisted living units and grew by 7 percent in thedementia care, which is even more needs-based than
past year, and it's very likely that Emeritus will notassisted living, he adds. Indeed, a number of top 70
only maintain the top spot next year, but expandoperators reported having converted independent
significantly in 2011. The company's partner,units to assisted living or assisted living to memory
Blackstone Real Estate Advisors, is pursuing thecare.
purchase of 134 communities operated by SunwestAs for new construction, buildings already in the
Management, which is in Chapter 11 bankruptcy.pipeline continued to open, but few companies
Under a preliminary agreement, Emeritus wouldlaunched new developments, and by January 2010,
manage the properties with the option to invest upthe number of new building starts had fallen to the
to 10 percent of the equity in a joint venture withlowest point since NIC started tracking senior housing
Blackstone and Columbia Pacific Management, antrends. No companies went public in 2009.
entity controlled by Dan Baty, Emeritus chairman andForecast for 2010
co-CEO.Access to capital will remain the primary challenge for
Brookdale Senior Living maintained its No. 3 ranking,development in 2010, although new properties
but also grew by 3,808 residents, or 15 percent, infinanced before the recession will continue to open
2009. Sunwest Management, last year's No. 4through the third quarter of 2010. But the lack of
company, comes in at No. 7 this year with 9,186new properties isn't necessarily bad news for
assisted living residents, a 43 percent drop. Theassisted living.
company will disappear completely from the 2011 list"We're going to go through a period of very little
if Blackstone or another entity receives courtnew product coming online, but if that coincides with
approval to buy the remainder of Sunwest's portfolio.pent-up demand and a recovery in the economy, all
In terms of percentage growth, the clear winner isshould bode well for occupancies and rent growth in
Solana Beach, California-based Senior Resourceassisted living," Kramer says. "Outside of external
Group, another beneficiary of Sunwest's financialeconomic factors that we don't have any control
woes. The company picked up managementover, the greatest risk to assisted living is
contracts for 41 properties in 11 states, under theoverbuilding."
name LaVida Communities, when institutional investorFannie Mae and Freddie Mac will continue to be
Lone Star Funds of Dallas acquired the properties independable sources of permanent 10-year financing,
the first big deal of 2009. Senior Resource Groupbut when it comes to construction loans, developers
catapults from No. 55 to No. 11, having grown itshave few options. Some very limited HUD 232
assisted living resident capacity more than 500financing will be available, but more likely, the few
percent, to 4,897.projects that launch will do so because of
Big Moversrelationships with local lenders.
For the next Largest Providers percentage spike,Indeed, The Arbor Company, based in Atlanta, lacks
look to CRL Senior Living Communities, which entersthe cash to develop properties on its own, but
the list at No. 57, thanks to more than doubling itsthanks to a partnership with Formation Capital, Arbor
assisted living capacity from 502 to 1,019. Also on thewill manage two new properties scheduled to break
growth path, Frontier Management expanded by 64ground this fall, says COO Judd Harper. "We feel
percent, from 828 to 1,358 licensed assisted livingmuch stronger and more optimistic about the
units, thanks to seven new management contractsassisted living occupancies in today's slowly
and two new buildings. Frontier Management jumpsrecovering economy, but are optimistic about
15 spots from No. 57 to No. 42. Watch this Westernindependent living's rebound in the future," he adds.
regional provider to grow further next year as"As people get jobs, they no longer are going to be
several more new buildings open.able to care for a parent at home."
The fourth-largest list jumper is Carmichael,A bright spot in the acquisitions arena, private equity
California-based Eskaton Senior Residences andentities are beginning to eye assisted living as a
Services, rising 12 spots to No. 56. The companydesirable sector again, and the major REITs in senior
reports 1,036 licensed assisted living units (up fromhousing are well-positioned to invest again, Kramer
732 last year) due to either expansions or applicationsnotes. Emeritus will be a company to watch thanks
for additional assisted living licensing.to the Blackstone deal, and while it only plans one
Only seven other providers report gains of 20new building in 2010, the company actively will be
percent or more in the past year, and among them islooking for other acquisition opportunities at
Bradley, Illinois- based BMA Management. Because ofattractive prices.
its focus on the affordable market, the company"If a company has liquidity, cash flow, and a
continues to benefit from accessible financing sourcesreasonably healthy balance sheet, it will be in a great
not available to traditional providers. BMAposition because there are opportunities right now,"
Management's assisted living resident capacity jumpedCobb says. That advantage isn't just for big
27 percent in the past year as the company openedcompanies like Emeritus, but also for regional and
six new communities. In 2010, the company moveseven small mom-and-pop players with targeted
up the list by three spots, coming in at No. 21.expansion plans, he adds, noting that "interest rates
Other companies that increased their licensedhave not changed that much over the last couple of
assisted living capacity include Capital Senior Livingyears, but the amount of equity and coverage ratios
Corporation (No. 20), which grew by 25 percent, andyou have to have in place has become more
Bonaventure Senior Living (No. 23), whose assistedstringent, as well as the underwriting."
living capacity surged by 21 percent to 2,595.Fanwood, New Jersey-based Chelsea Senior Living
Assisted living capacity for Carlsbad, California-basedleveraged a strong relationship with a local lender to
Integral Senior Living (No. 24) rose 24 percent.purchase a former Sunwest property in New Jersey
Benedictine Health System (No. 41) grew by 20last fall and is actively looking for more deals, says
percent, and Brightview Senior Living (No. 52, up fromRoger Bernier, president and COO. "Some people are
No. 62 last year) expanded by 29 percent, thanks tolikely to see their debt maturing and be unable to
the Sunrise deal, which added 240 residents. Anotherrefinance," he forecasts. "Ultimately we'd like to grow
chart-jumper was Leisure Living Management, whichby two communities per year, but it has to be the
vaulted nine places from No. 58 in 2009 to No. 49 thisright deal for us to take a look."
year simply by adding 200 residents (22 percent).Much of the acquisitions action in 2010 is likely to
The vast majority of expanding providers, however,remain with distressed properties, however, and no
had gains of less than 10 percent. But a little growthone expects lots of high-end properties to come on
can go a long way when nearly 60 percent ofthe market this year, says Steve Monroe of Senior
companies on the Largest Providers list have fewerCare Investor. "High-performing properties are only
than 2,000 assisted living residents.going to sell if owners can get a good price, although
In another indication of assisted living growth,that may start to change later in 2010."
Independent Healthcare Properties, the smallestStill, wise operators should not be blinded by
company on the list at No. 70, only kept its 2009attractive price tags so much that they forget to
rank thanks to an 18 percent capacity gain from 706consider how well the acquisition fits into their
to 833. Most of the 2009-ranked companies that didexisting portfolio and evolving demands of seniors
not make this year's list either maintained capacity orand their families, Moore cautions. "Senior
had very small gains. Another reason for higherpsychographics are changing," he adds. "It's not so
numbers at the bottom of the list is attributed tomuch the World War II homemaker widow as
data from five providers not previously80-year-olds who have been in the professional
listed-Spectrum Retirement Communities (No. 28),workforce."
Mountain View Retirement (No. 50), CRL Senior LivingAnother area of opportunity in 2010 may be new
Communities (No. 57), Welcome Home Managementmanagement contracts for owners and lenders who
Company (No. 64), and Elder Care Alliance (No. 66).may be unhappy with their current management,
Other than Sunwest, the company with the mostMoore suggests. And for many companies, the
dramatic drop in licensed assisted living capacity waswisest move in 2010 may be just to sharpen internal
Northstar Senior Living, which shed 1,068 residents, oroperations, he says.
55 percent of its 2009 capacity, falling from No. 28 toAlthough Greensboro, North Carolina- based Bell
No. 67. Again, because of modest overall numbers,Senior Living is open to the right deal within the
decreases were most notable toward the bottom ofmid-Atlantic states in which it already operates, the
the top 70 list. Grace Management saw a 30 percentlatter strategy will be the company's prime priority
decline from 1,399 to 979 and dropped from No. 37 inthis year, says President Steve Morton. "I'd say it's a
2009 to No. 61 this year. Carillon Assisted Living, No.time to focus on operations, improve operating
49 in 2009, decreased its capacity by 24 percentresults including management and revenue streams,
from 1,024 to 775, removing it from the listand put together the necessary tools to maximize
altogether.and run communities in the most effective manner
Several companies that didn't make this year's list butpossible," he says. "This is something we can do
may show up in 2011 include Trinity Lifestylesbecause we don't have five acquisitions or
Management, which nearly doubled in size to 480development deals."
assisted living residents after picking up threeFinally, unstable financial markets still make it unlikely
Atlanta-area EdenCare properties, formerly operatedthat any company will go public in 2010, but if
by Sunrise Senior Living. Wichita, Kansas-basedconditions improve, Moore says, the two companies
Legend Senior Living has been raising its assisted livingto watch continue to be Atria Senior Living Group
component steadily with new construction, expanding(No. 4) and HCR ManorCare (No. 10).