Collecting on Telemedicine's Promise, Technology Catches Up With Provider Needs, Giving Them Options

Just as technology must evolve to meet consumerrecord their own vitals, and that information was
needs, telemedicine has reached a pivotal point in itsthen sent to their physicians.
development that finally makes it a realistic option for"It was especially helpful around issues like blood
senior living providers. Telemedicine talk and try-outssugar, where you might see a spike on one day,
have long been part of resident care discussions, butwhen the previous 30 days were stable. So you
only now can the technology really start making goodwould not make a decision based on that one
on its promise of providing effective virtualmoment in time," Campbell Jenkins says.
care-bringing physicians and residents together,Then outside events intervened. The kiosk's
despite the miles between them.manufacturer, Virtual Medical Care, was acquired by
It's welcome news for senior living companies seekingIntel, which in September 2008 took back the
innovative ways to enhance the resident experiencemachine, citing safety compliance issues with the
by making medical care accessible in ways that areFDA. Intel refunded 75 percent of the purchase price.
both convenient and cost effective. Plus, as acuityAnd, despite the strong initial reception, Arbor has
continues to rise, the need for quick and easy accessnot replaced the machine or restarted the program.
to physicians and specialists grows for residents-andThere's a fundamental shortcoming in these systems,
being able to meet that need also makes aCampbell Jenkins says. It's true that they can save a
community more competitive.lot of daily effort on the part of nurses by
Exploring Care Optionsaccumulating helpful data, but that data still has to be
The term telemedicine could encompass a variety ofcompiled and analyzed, which can effectively erase
technologies, including wireless in-room monitoringthe labor savings.
systems for residents and some emergency-call"It has great potential to help identify early signs of a
systems. But on the cutting edge of thosechange in condition," she explains. "But it has to be
technologies is telemedicine in its truest sense-themanaged very closely, and physicians don't want to
use of audio, video, and other means to capture vitalmanage it. So then it falls back to our over-stretched
signs, transmit data between multiple locations, andclinical leaders to do it, and we are stretched too thin
facilitate virtual visits with physicians. Mostalready."
technologies specific to telemedicine "seek toArbor is testing a similar telemedicine kiosk in a South
replicate remotely what happens in a clinical setting, aCarolina senior living community, where the
doctor's visit, or a nurse's visit," says David Stern,company's home health partner operates the machine
chief professional officer of Living Independentlyin the assisted living building, monitors the data, and
Group, a telemedicine technology supplier based inthen alerts the director of clinical care in case of
New York City.changes, such as uneven blood pressure readings.
Traditionally, if a resident needs to see a physician, aThis helps cut the workload for the nurses, but it
family member must provide transportation anddoesn't address Campbell Jenkins' greater quandary:
assistance or arrange for the resident's community toWho's supposed to pay for all this? Right now Arbor
do so. Either option can be a logistics challenge, anis picking up the tab to have that extra pair of clinical
additional expense, and a stressful situation for theeyes watching over collected data, but that's not a
resident.winning proposition for the long term.
"It makes logical sense to explore the role"We have not successfully figured out how to pass
[telemedicine technology] could have in assisted living,the cost of that on to families," says Campbell
and in senior housing in general," says ElizabethJenkins. "That is not something they have been willing
Wheatley, corporate director of clinical operations forto pay for up to now."
Newton, Massachusetts-based Five Star Senior Living.Wheatley meanwhile worries that it might be a
In addition to enhancing resident care, Wheatley alsoburden to establish the appropriate links between
sees the long-term business benefits. "The bottomcommunities and physicians. "If we have the device
line is we want to help our residents stay as healthybut the physician doesn't, then who are you going to
as possible so they can stay with us. So I think thiscommunicate with? I think these things need to be
will help us with resident retention in the long run."further developed."
Ideally, Wheatley envisions a telemedicine systemPlanning for the Future
that combines video communications and clinical data.Especially given the current economic environment,
"It could allow more frequent communicationmost providers are looking carefully at the options
between the resident, the community, and thewhen it comes to telemedicine technology. On one
provider. That means you might be able to identifyhand, it can work toward enhancing resident care and
subtle changes in their condition a little early on," shemaking the senior living experience a more enjoyable
says. Researchers at the Texas Tech Universityone for residents and their family members. Plus,
Health Sciences Center in Lubbock have shown thatsuch an offering can make a community more
such a system is possible. They have been workingcompetitive. On the other hand, telemedicine
with a local assisted living community to demonstratetechnology requires staff training and daily
a telemedicine system that incorporates a desktopmonitoring-which can affect the bottom line in the
audio-visual system and a hand-held camera forlong term.
diagnostics. Researchers report the ability to deliver a"We have looked at it and looked into it, but we
variety of primary care services remotely that willhave not used [telemedicine technology] formally or
reduce the need for in-person visits.introduced it into our buildings as of yet," says
Testing the TechnologySunrise Senior Living's Suarez-Roskosh.
Since telemedicine technology began rolling out inFive Star Senior Living's Wheatley wants to see a
recent years, senior living executives have beenfew more tangible demonstrations of telemedicine in
watchful of its business benefits. More than this,assisted living settings to feel more certain about its
though, they're intrigued by the potential boon toefficacy. "I would like to see some kind of pilot
overall resident wellness.study, so that we really understand the
"The idea that we can do some minor diagnosingmethodologies involved," she says.
through a [virtual consultation] versus sendingWhile assisted living executives have not made
someone to the ER just to get diagnosed for atelemedicine technologies an integral part of their
urinary tract infection-that's what interests me," saysbusiness plans as of yet, it's clear that the wind
Bettina Suarez-Roskosh, national director of clinicalcontinues to blow in that direction. Vendors say they
services for McLean, Virginia-based Sunrise Seniorhave experienced a definite progression in favor of
Living.telemedicine.
At The Arbor Company, based in Atlanta, Vice"Three years ago, the reaction was: 'What's this?'"
President of Quality Mary Campbell Jenkins points tosays Stern of Living Independently Group. "Two
a variety of in-room and kiosk-based technologiesyears ago, it was: 'I think I heard about this last year
that allow residents to self-collect data and reportat the conference, and I was looking for you.' There
various vital measurements such as weight, bloodis this gradual recognition building that this kind of
pressure, and even blood sugar levels. Thetechnology can help."
information is recorded for caregivers and sentEven without video, without self-monitoring
electronically to physicians.technologies, the fundamentals of telemedicine
This type of telemedicine technology in some wayscontinue to fascinate. At LogicMark, a manufacturer
"enforces a discipline about collecting thatof personal emergency response systems based in
information," Campbell Jenkins says. "It heightensFairfax Station, Virginia, President Mark Gottlieb points
awareness and, from a corporate perspective, itout the ability of such systems to foster a higher
allows for a greater degree of oversight."quality of life.
On the other hand, implementing telemedicine"The fact is most people in assisted living reside in
technology isn't as simple as buying a new gadgettheir own apartments and maybe the door is closed
and using it. As with any technology purchase, theor maybe they are in the bathroom," he says. "With
consumer assumes risks-and in the case ofthe ability to quickly communicate an issue to
telemedicine kiosks, an unforeseen circumstancecaregivers, the better the outcome is going to be. So
forced The Arbor Company to discontinue the useit really allows people to live independently while still
of such a kiosk at its community in Decatur, Georgia.being just a push-button away from getting help if
The company installed the kiosk about two yearsthey need it.
ago. Residents quickly learned to use the machines to