| Many seniors today are not ready for or have a | | | | to the computer and the internet. In fact it's been |
| properly funded retirement. Does this come as | | | | said that seniors, the 50 plus, spend as much time or |
| surprise? In fact most seniors surveyed have | | | | more time than the 18 to 30 year olds. They surf |
| admitted that fact. Plus only about 21% feel they will | | | | longer and study the sites they explore in more |
| retire in comfort. Even though between the ages of | | | | depth than their counter parts. Plus they are doing |
| 36 and 65, about 75% do have some kind of | | | | more than keeping in touch with friends and family. In |
| retirement plans at their place of employment. | | | | fact it's been said that seniors rule the internet. |
| Wouldn't think that knowing all this they would | | | | Since many of you are already using the computer |
| prepare better to improve this situation. But, the | | | | internet for whatever reason, Why not start a small |
| truth is that most will change nothing and continue to | | | | home based business with internet marketing. The |
| do as always. keeping their retirement contributions | | | | internet is an endless source of information and, I am |
| at the same level. Only 18% will increase their | | | | sure you can find something of interest you could |
| contributions while another 19% actually decrease | | | | market. There are tons of affiliate programs out |
| their contributions. | | | | there that would no require a ton of money to get |
| Some of this can be explained by the fact that most | | | | started nor any investment in inventory or anything |
| seniors actually have no idea how much their | | | | else usually associated with starting a small business. |
| retirement will really cost to retire in comfort. I can | | | | The only thing you will need to learn is Marketing. |
| understand that with medical costs alone going up 4 | | | | Some affiliate programs tell you they will do it all for |
| times the rate of inflation, how can they. Even the | | | | you or give you a ton of tools to help you to |
| seniors who feel are prepaired and expect to retire in | | | | promote. But folks, they can't do it all for you and |
| comfort have no idea how much it will actually cost | | | | the only thing the tools will help you do is spend a |
| them. How can you expect to retire in comfort if | | | | fortune of time and money trying to use them. |
| you don't really know the what it's going to cost you | | | | Marketing is the life blood of any business, online or |
| when you get there. | | | | offline. There is no way around it if you want to be |
| Plus we haven't even talked about one of the | | | | successful. |
| biggest problems they face. The cost of health care | | | | Fortunately, we now have a new process to turn to |
| related issues. Most know that medicare will not | | | | and learn and the learning curve is a short one |
| cover all health related problems. Many seniors feel | | | | because you don't need to know it all to start. I |
| they will need to work till they drop rely on employer | | | | certainly didn't and still don't, but I started and thats |
| funded health plans well into their retirement years. | | | | all you need to do. That process is called Attraction |
| Considering the present economic conditions , I don't | | | | Marketing. What this process will teach you is how to |
| think that is something we can depend on. A local | | | | use those tools we talked about. You will learn how |
| company just announced they are going to cut back | | | | create a web of content that will spread through out |
| thousands jobs. Who do you think they will look at | | | | the internet with fingers all pointing back at you and |
| first? Think maybe the 50+ will be the first to go? | | | | your product whatever that may be. Within a short |
| Now I am sure that many will be able to continue to | | | | period of time you will have people coming to you |
| work well into their retirement years But many will be | | | | wanting to join you, already knowing what it is you |
| faced with the least desirable option they have. That | | | | have to offer. You are now the hunted and not the |
| is the need to depend on friends and family and | | | | hunter. |
| perhaps charity in their retirement years. | | | | The best part is that what you learn and start to |
| I don't think that much of what I've been writing | | | | apply it, you will see that much will be at no cast or |
| about comes as any surprise to most of you but | | | | very low cost to accomplish. Also the time it will take |
| sometimes reading about what you already know | | | | to reach your goals will be only a matter of months |
| makes you think about it more seriously. Doing | | | | and not the years it would take to accomplish your |
| nothing about this situation is not an option you want | | | | goals doing it any other way. Since many of us are |
| to make. Bankrupycy in the ranks of the senior | | | | or will soon will be, on a fixed income, anything that |
| citizen generation is at an all time high with no end in | | | | will save us time and money is a good thing. If your |
| site. Bankruptcy in the over 75 age group is up over | | | | are considering marketing on the internet, or have |
| 400% in recent years. So with seniors living longer | | | | been doing it for a time with little results, this is the |
| today than ever before, whatever your situation is | | | | best process of marketing there is and as far as I |
| now will only get worse if you do nothing. | | | | am concerned, the only way to market. It is for me. |
| So, what to do? More and more seniors are turning | | | | |