"Welcome Home, Yankees!" Mexican Developers Target Aging Americans With Inexpensive Senior Housing

As U.S. Baby Boomers enter their "golden" years,San Miguel de Allende, a city of about 150,000
watching their 401Ks and retirement accountsfounded in the early sixteenth century, famous for
disappear as the current recession deepens andits mild climate and colonial-era architecture, is the
extends, enterprising Mexican developers are shiftinghome of Cielito Lindo, Mexico's first assisted living
their focus from traditional condominium andcommunity. Featuring villa-type living in a
townhome communities to seniors'-orientedmaster-planned community, two-bedroom,
independent living and assisted living projects. And1,400-square foot units with covered and uncovered
many of these senior developments offer attractiveterraces, fully-equipped kitchens, two bathrooms,
features and amenities at a fraction of the price oflaundry facilities and pantries, are offered at monthly
comparable properties in the States.rents of $1,400. Rent covers all utilities, as well as
With the average monthly rent for an Americancable TV, maintenance, and high-speed Internet.
assisted living unit approaching $6,000, and nursingAdditional services, including exercise facilities, tennis,
home rents topping $8,000, senior communities inswimming and lap pools, and the like are available for
some quaint Mexican cities are choosing to offer$80/month, with daily transportation to the city of
these facilities for as little as $1,100 a month. ThereSan Miguel at $100/month.
are more than a million aging Americans andA word of caution is advised, however. So far,
Canadians who have already retired in Mexico, andassisted living facilities are unregulated in Mexico.
many of them, like the estimated 76 million of theirThey're so new--only about a half-dozen in the
Baby Boomer peers in the States, will increasinglycountry--that laws are yet to be adopted to cover
require greater levels of care. Inevitably, as rents forthem. The Mexican Association of Retirement
U. S. senior housing facilities continue to skyrocket,communities is seeking regulations similar to those
many will discover that their depleted retirementgoverning U. S. senior housing properties. Marisol
funds won't cover the costs. And some far-sightedAncona Velten, who is director of planning for an
Mexican developers are already taking notice.assisted living development in Mexico City, notes that
As Eduardo Alvarado, chief executive officer of Lasome informal senior housing projects, often
Moreleja, a residential development in San Luis Potosi,converted private homes, offer substandard care.
a bustling northern Mexican city with a population ofMoreover, many Mexican resort cities, such as San
nearly 700,000, observes, "(Senior housing) is notMiguel and Puerto Vallarta, lack world-class hospital
going to be a niche market. It's going to be an entirefacilities that are found in the States and in Mexico
industry. We already have the pioneers here, butCity. Despite these concerns, as one satisfied Cielito
what we are seeing is that many people will come,Lindo resident sums up his retirement experience, "If
perhaps not because they want to, but out ofyou get into your 80s and need assisted living, what
necessity." Mexico, he claims, is far more modern andcould be better than this? The people are so friendly
much safer than Americans imagine. "It's as safe asand the scenery is so beautiful.
or safer than the U. S."