| Why should women over 50, the per-retirement | | | | I know that many of us have been introduced to |
| years consider a small business? We have all heard | | | | MLM marketing in the past, but it has evolved. Using |
| the good news that seniors are living longer today | | | | internet marketing and the process of Attraction |
| than ever before. Though this is good it's also posing | | | | Marketing you can build a successful business on a |
| some problems. I think we know most of them but | | | | low budget and in such a short period of time it will |
| the two main problems are seniors outliving their | | | | amaze you. It did me. It will teach you how to build a |
| money and the other is that many have not saved | | | | web of content through out the internet with |
| enough if any, for retirement. That seems incredible | | | | hundreds and soon thousands of links, fingers, all |
| but is none the less true. But even for seniors who | | | | pointing back at you and what you are marketing. |
| feel they are ready to retire in comfort, any | | | | You will soon become the hunted and not the hunter. |
| catastrophe can change their situation from which | | | | People will be looking for you already knowing who |
| they may not recover. | | | | you are and what you offer. Can you imagine how |
| One catastrophe often faced by women is the death | | | | quickly you business will grow if you only need to |
| of a spouse. We are living longer and most often | | | | spend your time with these people. |
| that means the wife outliving the spouse. Its been | | | | I don't think we need to expand on the problems we |
| said that a couple is broke after one or the other is | | | | are facing in today's economy and, unfortunately, We |
| under assisted living conditions for 13-14 months. The | | | | all know it's going to get worse before it gets better. |
| remaining spouse is now left with the reality of | | | | Again we have two choices and I hope that doing |
| depending on friends, family or even charity. Not the | | | | nothing is not your choice. Dr. Robert Schuller once |
| way we planned on spending our golden years. Many | | | | said "If it's going to be, it's up to me" More and more |
| women, 1 out of every 10, are living on less than | | | | baby boomers are sliding under that so called middle |
| $10,000 per year. Only about 20% of the women | | | | class level whatever that level is to you, so it is up to |
| surveyed were secure with their retirement plans | | | | you to do something about it. The good news is that |
| compared to 34% of the men. This from The | | | | you can. |
| Womens Institute for a Secure Retirement. | | | | So what's your best course of action? |
| What is the answer? You have two choices. One is | | | | 1. You must realize and admit that we have had bad |
| to do nothing and hope that somehow the | | | | advice. Working 9-5 for a large or small company and |
| government will come up with a plan that will bail us | | | | retiring with a good 401 or whatever didn't work. |
| out. If that's you, you probably still believe in Santa. | | | | 2. Make a commitment to yourself and your life to |
| Good luck. Your second choice is to start a small | | | | do something about it because you can. |
| home based business of your own to help fund your | | | | 3. Discipline! Wishing ain't gonna do it friends! You |
| retirement or at least supplement your retirement. | | | | need to do what needs to be done regardless |
| This is not only a viable choice, it is a wise choice. | | | | whether you want to or not. |
| About 46% of all small businesses out there are | | | | 4. Look for people who have the same attitude and |
| home based so it's not a fad that will pass but a | | | | seek their advice. Stay away from the ones who say |
| proven and stable business model to follow. | | | | it can't be done. They are wrong! |
| There are three business models to follow. What we | | | | 5. Do something, take action. You must take that |
| call the traditional model with store fronts, inventory, | | | | first step no matter how small you think it is. To |
| help needed, etc. Secondly we have the franchise, | | | | walk across a room you must take that first step. |
| just follow the yellow brick road to success. But | | | | On top of everything we have talked about there is |
| what both of these models have in common is they | | | | one other reason to consider a small business. Most |
| take a ton of cash and time to succeed with. If you | | | | people getting close to their retirement years have |
| have both time and money, just pick one. However | | | | no idea what it will actually cost to retire in comfort. |
| the two things most of us 50+ don't have is time | | | | Considering most of us want to remain active during |
| and money to spend on trial and error. So that leaves | | | | our golden years, what better way to do it than |
| number 3, internet marketing. | | | | running our own internet marketing business. |